Lexus

Lexus

Amazing in Motion

Where design and technology meet imagination.
Content / Slide Announce
Video 1
Content / Arrives 5th August
Video 1
Ross McGouran, Hoverboard Test Rider

“EVERYTHING I KNEW ABOUT SKATING WENT OUT THE WINDOW”

Content / Rider Profile
Video 1
TVC / Slide Full Film
Video 1
Haruhiko Tanahashi, Lexus Chief Engineer

“THERE IS NO SUCH THING AS IMPOSSIBLE, IT’S JUST A MATTER OF FIGURING OUT HOW”

Content / The Story
Video 1
Content / THE RIDE
Video 1

THE RIDE

Designing the park took old and new principles of motion and skateboarding, but also pushed our hoverboard test rider to re-master his abilities to discover how style, tricks and technique created the modern ride.

The Science

The technology of how the hoverboard is constructed from an insulated core, to high temperature superconducting blocks, reservoirs of liquid nitrogen and magnetic flux lines.

Content / The Science
Video 1