OPERATION SCHOOL RUN
Argos have released a 30" 'Operation School Run' TV spot showcasing that customers can now buy back-to-school uniform ranges from Tu clothing through Argos.
The ad follows a not-so-typical first day back as Mum and Dad make sure the kids have all their uniform in check before they set off for school – by parachuting out the back of the family Chinook with Mum in tow.
The campaign was created by Dan Dehlavi and Hayley Hammond; and directed by Matthijas Van Heijningen through NJZ.
The ad, which will also run on digital and social, is a follow-up to its ‘Operation Holiday’ campaign which launched in April 2018, which places Argos at the heart of modern family life.