The new ‘You’re Good to Go’ campaign marks a shift in brand positioning for Argos as it targets busy parents, aiming to demonstrate the digital retailer’s commitment to moving at the same speed as fast-paced modern family life. Spanning TV, digital, social, in-store and out-of-home, the campaign broke with a new TV and digital spot, ‘Operation Holiday’: a high-octane dramatisation of one family’s trip away, in preparation for the British summer.
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