Driven by Intuition
‘Driven By Intuition’ is the world’s first advert written by an AI and shot by an Oscar-winning director, Kevin Macdonald, for the new Lexus ES.
‘Driven By Intuition’ aims to highlight Lexus’ credentials as a brand at the cutting edge of technical innovation, testing the boundaries of humans and machines working together.
The script for the 60” film was written by The&Partnership’s first “AI creative” – a specialist automated script-writer built in collaboration with tech partner Visual Voice. The AI was given a unique understanding of human intuition which helped enable it to create a car advert to rival all others.
To bring the AI’s script to life, The&Partnership brought in visionary director Macdonald, whose films include ‘The Last King of Scotland’ and ‘Whitney’ as well as Oscar-winning documentary ‘One Day in September’.