Sun Bingo

Are You Gonna Bingo?

The campaign is The&Partnership London's first work for the betting and gaming platform since it was appointed to refresh the Sun Bingo brand, raising awareness of and driving registrations to its easy-to-access, web-and-app based offering, supported by tech giant Playtech. The campaign, which spans TV, print, radio, digital and social broke with a film and music video starring up-and-coming Bristol comedian Jayde Adams. Acclaimed director Jack Clough, who most recently directed BAFTA winning comedy series 'People Just Do Nothing', will make his advertising directorial debut with the film and the two-minute music video accompanying it.
Video 1