Our latest campaign for the Prince's Trust caught the eye of magician Dynamo and actor Tom Hardy, who are supporting the #YouthCanDoIt initiative.
#YouthCanDoIt champions the resilience and potential of young people, after new research conducted by the Prince's Trust showed that 1 in 5 young people believe they will amount to nothing, 1 in 4 think people do not believe in them, and almost half think that they will be unable to find employment.
Breaking with a TV advert
directed by Oscar-winning film director Andrea Arnold, the ‘Youth Can Do It’ campaign shines a light on the hardships some young people face, and how drive and confidence and a helping hand can empower them to rewrite their own futures and reverse these statistics.
Dynamo himself was helped by the Trust when he was beginning his career, and so has directly been impacted by the great work they do.
"I know there are so many other young people who are talented and wanting to do great things," he said. "Often all they need is a helping hand."
Tom, who has struggled with drink and drug addiction, is an ambassador for the charity. Of the campaign, he said
"Even in the face of adversity, it never ceases to amaze me the amount of heart, tenacity, strength and potential of our young people to make a difference in the world. I am both grateful and honoured to be in any capacity a small part of this terrific charity.”
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