THURSDAY 22ND MARCH 2018

THE&PARTNERSHIP LONDON APPOINTED AS FULL-SERVICE AGENCY FOR SECRET CINEMA

After conversations with undisclosed agencies, The&Partnership London has been chosen as the full-service agency for Secret Cinema, the specialists in immersive cinema experiences. The agency has been appointed to handle strategy, media, social and content for the brand. Launched in 2007, Secret Cinema has taken the world of immersive experiences by storm. From grassroots film screenings in abandoned London buildings, to large-scale productions in some of the most spectacular spaces worldwide, we create 360-degree participatory Secret Worlds where the boundaries between performer and audience, set and reality are constantly shifting. From small-scale secret events such as ‘The Handmaiden’ or ‘Diva’ to huge immersive worlds with over 70k attendees such as Star Wars, Blade Runner, Moulin Rouge or Back to the Future – Secret Cinema events are unique and accessible. Secret Cinema CEO Max Alexander said: “I look forward to working with The&Partnership’s new-model team of creatives, brand strategists and digital media gurus, who are as ambitious about Secret Cinema as we are.” Sarah Golding, Chief Executive Officer and Partner at The&Partnership London, said: “This is a super-cool brand and the perfect client for our new model – giving us the opportunity to flex our diverse talents to take the phenomenal Secret Cinema brand to the next level.” The&Partnership’s media partner m/SIX will work alongside The&Partnership London on a smart, responsive, data-driven media strategy to align with the agency’s creative ideas.
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